Privacy Policy

Burton's Fire, Inc.Effective Date: Jan. 1st, 2020 Last Updated: August 20th, 2026

Burton's Fire, Inc. ("Burton's Fire," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at burtonsfire.com (the "Site"), contact us, request a quote, or otherwise interact with our business.

By using the Site, you agree to the collection and use of information as described in this Privacy Policy.

1. Who We Are

Burton's Fire, Inc. is a custom fire apparatus manufacturer, repair facility, and authorized Rosenbauer dealer headquartered at:

Burton's Fire, Inc.1301 Doker Dr.Modesto, CA 95351Phone: (209) 544-3161Email: privacy@burtonsfire.com

2. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

Information Collected Automatically

When you visit the Site, we and our third-party partners automatically collect certain information using cookies, pixels, and similar tracking technologies, including:

Tracking Technologies We Use

We use the following categories of tracking technologies:

3. How We Use Your Information

We use the information we collect to:

4. How We Share Information

We do not sell your personal information for money. We may share information in the following circumstances:

5. Cookies and Your Choices

Most web browsers allow you to control cookies through browser settings, including blocking or deleting cookies. Disabling cookies may affect Site functionality.

You can also opt out of interest-based advertising through the following resources:

Global Privacy Control

Our Site recognizes and honors Global Privacy Control (GPC) signals as an opt-out of the sharing of personal information for cross-context behavioral advertising, where required by applicable law.

Do Not Track

Some browsers offer a "Do Not Track" feature. Because there is no common industry standard for DNT signals, our Site does not respond to DNT signals at this time, though we do honor GPC signals as described above.

6. Your Privacy Rights

California Residents

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) may provide you with the following rights:

To exercise any of these rights, contact us at privacy@burtonsfire.com  or (209) 544-3161. We will verify your request using information you provide and respond within the timeframe required by law. You may designate an authorized agent to submit requests on your behalf.

To opt out of the sharing of your information for targeted advertising, you may also use the cookie and advertising opt-out tools described in Section 5, or enable Global Privacy Control in your browser.

Residents of Other States

Residents of certain other states (including Colorado, Connecticut, Texas, Virginia, and others) may have similar rights under their state's privacy laws, including rights to access, correct, delete, and opt out of targeted advertising. To exercise these rights, contact us using the information in Section 12.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including maintaining customer and service records, complying with legal, tax, and warranty obligations, resolving disputes, and enforcing agreements. When information is no longer needed, we securely delete or de-identify it.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Site is intended for business and professional audiences and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Third-Party Links

The Site may contain links to third-party websites, including manufacturer and partner sites such as Rosenbauer America. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any site you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be communicated by posting the updated policy on the Site. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Burton's Fire, Inc.1301 Doker Dr.Modesto, CA 95351

Phone: (209) 544-3161Email: privacy@burtonsfire.com

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